Dragons’ Den TrackerWhat Happened to Wind-E-Lite After Dragons’ Den?
Wind-E-Lite appeared on Dragons’ Den in 2011, Series 9 Episode 7. The business was a fan power bicycle light. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Ian Wilson walked into the Den in 2011 with a fan power bicycle light. They were asking for £50,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Ian Wilson left the Den without backing.
What Happened After the Show
Wind-E-Lite is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Wind-E-Lite Still in Business?
Yes. Wind-E-Lite appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at barMate, Kiddimoto, Pulse, Opus Innovations Ltd. Each has its own story of what happened after the Den.
