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What Happened to AbsPak After Dragons’ Den?

AbsPak appeared on Dragons’ Den in 2012, Series 10 Episode 1. The business was a portable muscle-building device. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.

The Pitch

Clay O'Shea walked into the Den in 2012 with a portable muscle-building device. They were asking for £50,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Clay O'Shea left the Den without backing.

What Happened After the Show

AbsPak did not survive long-term. The company was dissolved in 2013 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is AbsPak Still in Business?

No. AbsPak is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Weave Got Style, Skinny Dip, SmartMat, Sendmybag. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06361528
Registered Name
ABS PAK LIMITED
Incorporated
2007-09-05 (ceased 2013-10-01)
Company Type
ltd
SIC Codes
93120
Registered Address
19 Portland Place, London, W1B 1PX, United Kingdom
Accounts
dormant (period ending 2011-09-30)
Officers
  • CHATEL REGISTRARS LIMITED — corporate-secretary
    19, Portland Place, London, W1B 1PX, United Kingdom
  • O'SHEA, Clayton — director
    29 Belmont Street, London, NW1 8HJ
  • WATERLOW SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2007-09-05)
    6-8 Underwood Street, London, N1 7JQ
  • HILL, David Walter — director (resigned 2008-09-16)
    80 St Dionis Road, London, SW6 4TU
  • WATERLOW NOMINEES LIMITED — corporate-director (resigned 2007-09-05)
    6-8 Underwood Street, London, N1 7JQ
← Series 10 ← Episode 1