Dragons’ Den TrackerWhat Happened to Aenea Cosmetics After Dragons’ Den?
Aenea Cosmetics appeared on Dragons’ Den in 2017, Series 14 Episode 12. The business was a beauty salon franchise. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.
The Pitch
Damien Zannetou walked into the Den in 2017 with a beauty salon franchise. They were asking for £100,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Damien Zannetou left the Den without backing.
What Happened After the Show
Aenea Cosmetics did not survive long-term. The company was dissolved in 2024, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Aenea Cosmetics Still in Business?
No. Aenea Cosmetics is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at CYCL WingLights, Just Bee Drinks, A Girl for All Time. Each has its own story of what happened after the Den.
Companies House Data
- Status
- dissolved
- Company Number
- 09234755
- Registered Name
- AENEA COSMETICS LTD
- Incorporated
- 2014-09-25 (ceased 2022-12-27)
- Company Type
- ltd
- SIC Codes
- 46450
- Registered Address
- First Floor Thavies Inn House, Holborn Circus, London, EC1N 2HA, England
- Accounts
- micro-entity (period ending 2017-09-29)
- Latest Financials
- Total Assets Less Liabilities
- £1885
- Period
- 2014-09-25 to 2015-09-30
- Officers
-
BARRETT, Graham John
— director
First Floor Thavies Inn House / 3-4, Holborn Circus, London, EC1N 2HA, United Kingdom
-
GAY, Roger Brian Edward
— secretary (resigned 2017-08-14)
First Floor Thavies Inn House, Holborn Circus, London, EC1N 2HA, England
-
ZANNETOU, Damien Lee Andre
— director (resigned 2019-02-14)
First Floor Thavies Inn House, Holborn Circus, London, EC1N 2HA, England
-
BARRETT, Graham John
— director