Dragons’ Den TrackerWhat Happened to All Dog Bakery After Dragons’ Den?
All Dog Bakery appeared on Dragons’ Den in 2009, Series 7 Episode 5. The business was a luxury dog biscuits. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2023.
The Pitch
Jonathan Sotlow walked into the Den in 2009 with a luxury dog biscuits. They were asking for £75,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jonathan Sotlow left the Den without backing.
What Happened After the Show
All Dog Bakery did not survive long-term. The company was dissolved in 2023, some 14 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is All Dog Bakery Still in Business?
No. All Dog Bakery is no longer in business. Based on available records, the company is liquidation (2023).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at MyDish.co.uk, Slinks, Paragon Pe Ltd, Masquerade.com. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC695258
- Registered Name
- ARRAN DOG BAKERY LIMITED
- Incorporated
- 2021-04-09
- Company Type
- ltd
- SIC Codes
- 46210
- Registered Address
- 3 Dava Street, Glasgow, G51 2JA, Scotland
- Accounts
- micro-entity (period ending 2024-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £3
- Employees
- 0
- Period
- 1.5.23 to 30.4.24
- Officers
-
CARTER, Sam Michael
— director
3, Dava Street, Glasgow, G51 2JA, Scotland
-
PARKER, Elaine
— director
3, Dava Street, Glasgow, G51 2JA, Scotland
-
SMITH, Stacey
— director
3, Dava Street, Glasgow, G51 2JA, Scotland
-
CARTER, Sam Michael
— director