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What Happened to All Dog Bakery After Dragons’ Den?

All Dog Bakery appeared on Dragons’ Den in 2009, Series 7 Episode 5. The business was a luxury dog biscuits. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2023.

The Pitch

Jonathan Sotlow walked into the Den in 2009 with a luxury dog biscuits. They were asking for £75,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jonathan Sotlow left the Den without backing.

What Happened After the Show

All Dog Bakery did not survive long-term. The company was dissolved in 2023, some 14 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is All Dog Bakery Still Available?

No. Alldog Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MyDish.co.uk, Slinks, Paragon Pe Ltd, Masquerade.com. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04735370
Registered Name
ALLDOG LTD
Incorporated
2003-04-15 (ceased 2025-11-19)
Company Type
ltd
SIC Codes
96090
Registered Address
1 Radian Court, Knowlhill, Milton Keynes, Buckinghamshire, MK5 8PJ
Accounts
micro-entity (period ending 2020-03-31)
Latest Financials
Total Assets Less Liabilities
£35965
Employees
2
Period
2019-04-01 to 31 March 2020
Officers
  • KONIG, Leila Maria — secretary
    Pinnock Cottage, Hook Lane, Brookland, Romney Marsh, Kent, TN29 9TB
  • KONIG, Cornelius Adrian John — director
    Pinnock Cottage, Hook Lane, Brookland, Romney Marsh, Kent, TN29 9TB
  • KONIG, Leila Maria — director
    Pinnock Cottage, Hook Lane, Brookland, Romney Marsh, Kent, TN29 9TB
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