Den Tracker logoDragons’ Den Tracker

What Happened to Paragon Pe Ltd After Dragons’ Den?

Paragon Pe Ltd appeared on Dragons’ Den in 2009, Series 7 Episode 5. The business was a non-bio laundry detergent for mrsa and c. difficile. They secured investment from James Caan on the show. The business is still active today.

The Pitch

Paul Ward walked into the Den in 2009 with a non-bio laundry detergent for mrsa and c. difficile. They were asking for £100,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. James Caan offered £100,000 for 30% (reduces to 10% over 2 years), and Paul Ward accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Paragon Pe Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Paragon Pe Ltd Still in Business?

Yes. Paragon Pe Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MyDish.co.uk, Slinks, Masquerade.com, Bra Angel. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05208657
Registered Name
PARAGON PE LTD
Incorporated
2004-08-18
Company Type
ltd
SIC Codes
20411, 46450, 46750, 47750
Registered Address
Unit 1, Block B, St. Michaels Industrial Estate, Widnes, WA8 8TL, England
Accounts
unaudited-abridged (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£217833
Employees
2
Period
1.1.24 to 31.12.24
Officers
  • WARD, Paul — secretary
    1 Chetwood Drive, Widnes, Cheshire, WA8 9BL
  • LITTLER, Helen Elizabeth — director
    14 Parklands, Widnes, Cheshire, WA8 4NQ, England
  • LITTLER, John Glenn — director
    Unit 1, Block B, St. Michaels Industrial Estate, Widnes, WA8 8TL, England
  • WARD, Joanne — director
    1 Chetwood Drive, Widnes, Cheshire, WA8 9BL, United Kingdom
  • WARD, Paul — director
    1 Chetwood Drive, Widnes, Cheshire, WA8 9BL
  • BROWNLESS, Kenneth Charles — secretary (resigned 2005-07-31)
    Appt 2, 5 Woodville Terrace, Douglas, Isle Of Man, IM2 4HA
  • BACKHOUSE, Alan — director (resigned 2008-10-06)
    16 Gavel Grove, Lanark, Lanarkshire, ML11 9FE
  • BROWNLESS, Kathleen — director (resigned 2014-01-09)
    Apartment 2, 5 Woodville Terrace, Douglas, Isle Of Man, IM2 4HA
  • JAMES, John Lyndon — director (resigned 2021-08-10)
    6-8, Botanic Road, Churchtown, Southport, Merseyside, PR9 7NG, England
  • MCKEOWN, John — director (resigned 2023-07-10)
    Unit 1, Block B, St. Michaels Industrial Estate, Widnes, WA8 8TL, England
  • ROBERTS, Steven Alan — director (resigned 2023-07-10)
    Unit 1, Block B, St. Michaels Industrial Estate, Widnes, WA8 8TL, England
← Series 7 ← Episode 5