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What Happened to Bra Angel After Dragons’ Den?

Bra Angel appeared on Dragons’ Den in 2009, Series 7 Episode 5. The business was a bra underwire repair kit. No deal was made — the Dragons decided not to invest. The company was dissolved in 2010.

The Pitch

Scott and Laura Dutton walked into the Den in 2009 with a bra underwire repair kit. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Scott and Laura Dutton left the Den without backing.

What Happened After the Show

Bra Angel did not survive long-term. The company was dissolved in 2010 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Bra Angel Still in Business?

No. Bra Angel is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MyDish.co.uk, Slinks, Paragon Pe Ltd, Masquerade.com. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06635262
Registered Name
BRA ANGEL CYF
Incorporated
2008-07-01 (ceased 2010-10-19)
Company Type
ltd
SIC Codes
2524
Registered Address
1 Romilly Road, West End, Barry, Vale Of Glamorgan, CF62 6AZ, United Kingdom
Accounts
null
Officers
  • COGBILL, Suzanne Francis — secretary
    17, Victoria Road, Barry, Vale Of Glamorgan, CF62 6PG, United Kingdom
  • DUTTON, Laura Jane Kirsty — director
    1, Romilly Road, West End, Barry, Vale Of Glamorgan, CF62 6AZ, United Kingdom