Dragons’ Den TrackerWhat Happened to Anti Wrinkle Hat After Dragons’ Den?
Anti Wrinkle Hat appeared on Dragons’ Den in 2009, Series 7 Episode 1. The business was a headband to stop wrinkles. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Russ Besseta Rusool walked into the Den in 2009 with a headband to stop wrinkles. They were asking for £115,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Russ Besseta Rusool left the Den without backing.
What Happened After the Show
Anti Wrinkle Hat is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Anti Wrinkle Hat Still in Business?
Yes. Anti Wrinkle Hat appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sweet-Escott Aviation Ltd, TrueCall Ltd, Westhawk, U Star Novels. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11764007
- Registered Name
- ANTI WRINKLE CLINIC LIMITED
- Incorporated
- 2019-01-14
- Company Type
- ltd
- SIC Codes
- 86230
- Registered Address
- 13 Rosler Building 85 Ewer Street, London, SE1 0FT, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-01-31)
- Latest Financials
- Turnover
- £346598
- Gross Profit
- £235852
- Net Profit
- £34292
- Total Assets Less Liabilities
- £4177
- Employees
- 2
- Period
- 2024-02-01 to 31 January 2025
- Officers
-
VALILAS, Ioannis
— director
1, 8 Clerkenwell Green, London, EC1R 0DE, United Kingdom
-
VALILAS, Ioannis
— director