Dragons’ Den TrackerWhat Happened to TrueCall Ltd After Dragons’ Den?
TrueCall Ltd appeared on Dragons’ Den in 2009, Series 7 Episode 1. The business was a device to stop nuisance phone calls. They secured investment from Peter Jones on the show. The business is still active today.
The Pitch
Steve Smith walked into the Den in 2009 with a device to stop nuisance phone calls. They were asking for £100,000 in exchange for 12.5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £100,000 for 12.5%, and Steve Smith accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
TrueCall Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is TrueCall Ltd Still in Business?
Yes. TrueCall Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sweet-Escott Aviation Ltd, Westhawk, U Star Novels, Anti Wrinkle Hat. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06562315
- Registered Name
- TRUECALL LIMITED
- Incorporated
- 2008-04-10
- Company Type
- ltd
- SIC Codes
- 61900
- Registered Address
- 2 Old Palace Lane, Richmond Upon Thames, Surrey, TW9 1PG
- Accounts
- total-exemption-full (period ending 2024-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £219994
- Employees
- 4
- Period
- 2023-06-01 to 31 May 2024
- Officers
-
SMITH, Margaret Bridget
— director
2, Old Palace Lane, Richmond Upon Thames, Surrey, TW9 1PG
-
SMITH, Steven James
— director
2 Old Palace Lane, Richmond, Surrey, TW9 1PG
-
WHEAT, Nicholas Raymond
— secretary (resigned 2022-08-09)
19 Holbrook Lane, Chislehurst, Kent, BR7 6PE
-
PRICE, John Franklin
— director (resigned 2013-07-22)
Knights Hall 23a Knights Hill, West Norwood, London, SE27 0HS
-
SMITH, Margaret Bridget
— director