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What Happened to U Star Novels After Dragons’ Den?

U Star Novels appeared on Dragons’ Den in 2009, Series 7 Episode 1. The business was a personalised romance novels. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Katie Olver walked into the Den in 2009 with a personalised romance novels. They were asking for £75,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Katie Olver left the Den without backing.

What Happened After the Show

U Star Novels is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is U Star Novels Still in Business?

Yes. U Star Novels appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Sweet-Escott Aviation Ltd, TrueCall Ltd, Westhawk, Anti Wrinkle Hat. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05595052
Registered Name
U STAR NOVELS LIMITED
Incorporated
2005-10-17 (ceased 2022-06-21)
Company Type
ltd
SIC Codes
58110
Registered Address
137 Kingston Road, Teddington, Middlesex, TW11 9JP
Accounts
total-exemption-full (period ending 2020-10-31)
Latest Financials
Total Assets Less Liabilities
£55769
Employees
2
Period
1.11.19 to 31.10.20
Officers
  • READER, Jonathan James — secretary
    137, Kingston Road, Teddington, Middlesex, TW11 9JP
  • OLVER, Katherine Elizabeth — director
    137, Kingston Road, Teddington, Middlesex, TW11 9JP, United Kingdom
  • CONTRACTOR (UK) SECRETARIES LTD — corporate-secretary (resigned 2005-10-17)
    1 Northumberland Avenue, Trafalgar Square, London, WC2N 5BW
  • CONTRACTOR (UK) DIRECTOR LTD — corporate-director (resigned 2005-10-17)
    1 Northumberland Avenue, Trafalgar Square, London, WC2N 5BW
← Series 7 ← Episode 1