Dragons’ Den TrackerWhat Happened to Apocalypse After Dragons’ Den?
Apocalypse appeared on Dragons’ Den in 2009, Series 7 Episode 1. The business was a interactive live horror entertainment. No deal was made — the Dragons decided not to invest. The company was dissolved in 2010.
The Pitch
Alan Mandel Butler walked into the Den in 2009 with a interactive live horror entertainment. They were asking for £200,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Alan Mandel Butler left the Den without backing.
What Happened After the Show
Apocalypse did not survive long-term. The company was dissolved in 2010 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Apocalypse Still in Business?
No. Apocalypse is no longer in business. Companies House records show the company is in liquidation.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sweet-Escott Aviation Ltd, TrueCall Ltd, Westhawk, U Star Novels. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- liquidation
- Company Number
- 11108064
- Registered Name
- APOCALYPSE LIMITED
- Incorporated
- 2017-12-12
- Company Type
- ltd
- SIC Codes
- 93290
- Registered Address
- 1st Floor, Fairclough House, Church Street, Chorley, PR7 4EX, England
- Accounts
- micro-entity (period ending 2022-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £5537
- Employees
- 0
- Period
- 2022-01-01 to 2022-12-31
- Officers
-
HOLWILL, Martin Charles
— director
1st Floor, Fairclough House, Church Street, Chorley, PR7 4EX, England
-
HOLWILL, Brendon Charles
— director (resigned 2023-12-24)
3, Collinge Close, East Malling, West Malling, ME19 6QS, England
-
HOLWILL, Martin Charles
— director