Dragons’ Den TrackerWhat Happened to Apocalypse After Dragons’ Den?
Apocalypse appeared on Dragons’ Den in 2009, Series 7 Episode 1. The business was a interactive live horror entertainment. No deal was made — the Dragons decided not to invest. The company was dissolved in 2010.
The Pitch
Alan Mandel Butler walked into the Den in 2009 with a interactive live horror entertainment. They were asking for £200,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Alan Mandel Butler left the Den without backing.
What Happened After the Show
Apocalypse did not survive long-term. The company was dissolved in 2010 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Apocalypse Still Available?
No. Serenity Theatre Company Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sweet-Escott Aviation Ltd, TrueCall Ltd, Westhawk, U Star Novels. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06695597
- Registered Name
- SERENITY THEATRE COMPANY LIMITED
- Incorporated
- 2008-09-11 (ceased 2010-02-16)
- Company Type
- ltd
- Registered Address
- 12 Hatherley Road, Sidcup, Kent, DA14 4DT
- Accounts
- null
- Officers
-
POVEY LITTLE SECRETARIES LIMITED
— corporate-secretary
12, Hatherley Road, Sidcup, Kent, DA14 4DT
-
BUTLER, Alan Mandel
— director
Flat 9m, Cabbell Street, London, NW1 5AZ
-
POVEY LITTLE DIRECTORS LIMITED
— corporate-director (resigned 2008-09-15)
12, Hatherley Road, Sidcup, Kent, DA14 4DT
-
POVEY LITTLE SECRETARIES LIMITED
— corporate-secretary