Dragons’ Den Tracker

The Pitch

Gavin Wheeldon walked into the Den in 2007 with a online language translation for websites. They were asking for £250,000 in exchange for 4% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Gavin Wheeldon left the Den without backing.

What Happened After the Show

Applied Language Solutions did not survive long-term. The company was dissolved in 2012, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Applied Language Solutions Still Available?

No. Applied Community Solutions Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Foot Deodoriser, Jet Sleeper, Aqua Mum. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Is This The Lowest Valuation Ever Pitched In The Den? | Dragons' Den

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Dragons' Den 2009 - Series 7 - Episode 5 - BiBCOM 3G Surveillance Cameras