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What Happened to Applied Language Solutions After Dragons’ Den?

Applied Language Solutions appeared on Dragons’ Den in 2007, Series 4 Episode 4. The business was a online language translation for websites. No deal was made — the Dragons decided not to invest. The company was dissolved in 2012.

The Pitch

Gavin Wheeldon walked into the Den in 2007 with a online language translation for websites. They were asking for £250,000 in exchange for 4% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Gavin Wheeldon left the Den without backing.

What Happened After the Show

Applied Language Solutions did not survive long-term. The company was dissolved in 2012, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Applied Language Solutions Still in Business?

No. Applied Language Solutions is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Foot Deodoriser, Jet Sleeper, Aqua Mum. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07172899
Registered Name
APPLIED LANGUAGES LIMITED
Incorporated
2010-03-01 (ceased 2011-10-18)
Company Type
ltd
Registered Address
81 Oxford Street, London, London, London, W1D 2EU, England
Accounts
null
Officers
  • MUZAFFAR, Farhan — secretary
    81, Oxford Street, London, London, London, W1D 2EU, England
  • MUZAFFAR, Farhan — director
    81, Oxford Street, London, London, London, W1D 2EU, England