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What Happened to Jet Sleeper After Dragons’ Den?

Jet Sleeper appeared on Dragons’ Den in 2007, Series 4 Episode 4. The business was a pillow range for travellers on planes. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.

The Pitch

Tim Williams walked into the Den in 2007 with a pillow range for travellers on planes. They were asking for £175,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Tim Williams left the Den without backing.

What Happened After the Show

Jet Sleeper did not survive long-term. The company was dissolved in 2008 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Jet Sleeper Still in Business?

No. Jet Sleeper is no longer in business. Based on available records, the company is dissolved (2008).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Foot Deodoriser, Applied Language Solutions, Aqua Mum. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC328825
Registered Name
CALEDONIAN SLEEPER LIMITED
Incorporated
2007-08-06
Company Type
ltd
SIC Codes
49100
Registered Address
Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
Accounts
full (period ending 2025-03-31)
Officers
  • AMNER, Neil Mcdonald — secretary
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • AMNER, Neil Mcdonald — director
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • ANDERSON, Hugh Francis — director
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • EASTWOOD, Graham — director
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • GRIFFITHS, Carolyn Jane — director
    Basement And Ground Floor, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • KELLY, Graham James — director
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • PRICE, Samuel Andrew — director
    4th Floor, Pacific House, 70 Wellington Street, Glasgow, G2 6UA, United Kingdom
  • ROSS, Hannah Beverley Monie — director
    3rd Floor, St. Vincent Plaza, 319 St. Vincent Street, Glasgow, G2 5LD, United Kingdom
  • DIXON, Emma Jane — secretary (resigned 2024-05-31)
    Glasgow Queen Street Station Management Suite, Dundas Street, Glasgow, G1 2AQ, Scotland
  • BRODIES SECRETARIAL SERVICES LIMITED — corporate-secretary (resigned 2025-03-19)
    Capital Square, 58 Morrison Street, Edinburgh, EH3 8BP, United Kingdom
  • BRODIES SECRETARIAL SERVICES LIMITED — corporate-secretary (resigned 2018-08-01)
    15 Atholl Crescent, Edinburgh, Midlothian, EH3 8HA
  • MACROBERTS CORPORATE SERVICES LIMITED — corporate-nominee-secretary (resigned 2023-06-25)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • BAXTER, Michael Alan — director (resigned 2019-12-13)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • BINNIE, David Brough — director (resigned 2011-03-01)
    16, Lord President Road, North Berwick, East Lothian, EH39 4RW
  • BOGAN, Gary Hugh — director (resigned 2018-02-20)
    15 Atholl Crescent, Edinburgh, Midlothian, EH3 8HA
  • COOK, Graeme — director (resigned 2025-08-02)
    St. Vincent Plaza, 3rd Floor, 319 St. Vincent Street, Glasgow, G2 5LD, United Kingdom
  • DARBANDI, Kathryn Louise — director (resigned 2025-04-20)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • DAVIDSON, Campbell Bruce — director (resigned 2025-03-19)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • DIXON, Emma Jane — director (resigned 2024-05-31)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • DUFFY, Frances — director (resigned 2012-01-27)
    15 Atholl Crescent, Edinburgh, Midlothian, EH3 8HA
  • EASTWOOD, Hugh Francis — director (resigned 2024-04-17)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • GEMMELL, Christopher — director (resigned 2024-02-29)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • GIBB, Christopher Leslie — director (resigned 2023-03-02)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • GRISEWOOD, Aidan Benjamin — director (resigned 2016-09-15)
    15, Atholl Crescent, Edinburgh, Midlothian, EH3 8HA, United Kingdom
  • LOWRIE, David — director (resigned 2024-06-28)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • MACKIE, Andrew William — director (resigned 2021-03-26)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • MACQUARRIE, John — director (resigned 2025-03-19)
    Basement And Ground Floor Premises, 1-5 Union Street, Inverness, IV1 1PP, Scotland
  • PROVAN, John Henry — director (resigned 2022-05-26)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • REEVE, William Joseph — director (resigned 2023-06-25)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • SHEDDEN, James Lee — director (resigned 2023-06-25)
    10th Floor, Capella, 60 York Street, Glasgow, G2 8JX, Scotland
  • ATHOLL INCORPORATIONS LIMITED — corporate-director (resigned 2015-06-19)
    15 Atholl Crescent, Edinburgh, EH3 8HA
← Series 4 ← Episode 4