Dragons’ Den TrackerWhat Happened to Foot Deodoriser After Dragons’ Den?
Foot Deodoriser appeared on Dragons’ Den in 2007, Series 4 Episode 4. The business was a sanitiser that kills bacteria within shoes. They secured investment from Deborah Meaden & Richard Farleigh on the show. The company has since been dissolved.
The Pitch
Casey Jones walked into the Den in 2007 with a sanitiser that kills bacteria within shoes. They were asking for £100,000 in exchange for 50% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden & Richard Farleigh offered £100,000 for 50%, and Casey Jones accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Foot Deodoriser did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Foot Deodoriser Still in Business?
No. Foot Deodoriser is no longer in business. Based on available records, the company is dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Jet Sleeper, Applied Language Solutions, Aqua Mum. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC431648
- Registered Name
- THE DEODORISER LTD
- Incorporated
- 2012-09-03
- Company Type
- ltd
- SIC Codes
- 45200
- Registered Address
- 1/10 Plough Lane Well Wynd, Tranent, EH33 2QG, Scotland
- Accounts
- micro-entity (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £2624
- Employees
- 1
- Period
- 2023-10-01 to 2024-09-30
- Officers
-
GREMSON, Jonathan
— director
102/82, Commercial Street, Edinburgh, EH6 6LT, Scotland
-
GREMSON, Jonathan
— director