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What Happened to Back Beauty (BackBliss) After Dragons’ Den?

Back Beauty (BackBliss) appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a back lotion and cream applicators. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Caroline Wagstaff walked into the Den in 2005 with a back lotion and cream applicators. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Caroline Wagstaff left the Den without backing.

What Happened After the Show

Back Beauty (BackBliss) is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Back Beauty (BackBliss) Still Available?

Yes. Prism Innovations Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Generating Company, Masti Games, Natural Burial, Prophet Designs Jewellery. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04396569
Registered Name
PRISM INNOVATIONS LIMITED
Incorporated
2002-03-18
Company Type
ltd
SIC Codes
47620, 47750, 47910
Registered Address
11 Baliol Road, Whitstable, CT5 2EN, England
Accounts
total-exemption-full (period ending 2025-12-31)
Latest Financials
Total Assets Less Liabilities
£42801
Employees
0
Period
1-1-2025 to 31-12-2025
Officers
  • WAGSTAFF, Caroline Mary — director
    11, Baliol Road, Whitstable, CT5 2EN, England
  • O'SHEA, Maurice Joseph — secretary (resigned 2003-03-01)
    Highpoint, Dorking Road, Warnham, Horsham, RH12 3RZ
  • WAGSTAFF, Charles Michael Wynter — secretary (resigned 2014-07-31)
    3 Barley Close, Hazlemere, Bucks, HP15 7TU
  • FORM 10 SECRETARIES FD LTD — corporate-nominee-secretary (resigned 2002-03-20)
    39a Leicester Road, Salford, M7 4AS
  • FORM 10 DIRECTORS FD LTD — corporate-nominee-director (resigned 2002-03-20)
    39a Leicester Road, Salford, Manchester, M7 4AS
← Series 2 ← Episode 5