Dragons’ Den TrackerWhat Happened to Back Beauty (BackBliss) After Dragons’ Den?
Back Beauty (BackBliss) appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a back lotion and cream applicators. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Caroline Wagstaff walked into the Den in 2005 with a back lotion and cream applicators. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Caroline Wagstaff left the Den without backing.
What Happened After the Show
Back Beauty (BackBliss) is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Back Beauty (BackBliss) Still in Business?
Yes. Back Beauty (BackBliss) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Generating Company, Masti Games, Natural Burial, Prophet Designs Jewellery. Each has its own story of what happened after the Den.
