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What Happened to The Generating Company After Dragons’ Den?

The Generating Company appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a contemporary circus shows. They secured investment from Peter Jones & Theo Paphitis on the show. The company was dissolved in 2017.

The Pitch

Paul Cockle walked into the Den in 2005 with a contemporary circus shows. They were asking for £160,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones & Theo Paphitis offered £160,000 for 40%, and Paul Cockle accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

The Generating Company did not survive long-term. The company was dissolved in 2017, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Generating Company Still in Business?

No. The Generating Company is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Masti Games, Natural Burial, Back Beauty (BackBliss), Prophet Designs Jewellery. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05837665
Registered Name
THE GENERATING COMPANY LIMITED
Incorporated
2006-06-06 (ceased 2017-03-28)
Company Type
ltd
SIC Codes
93290
Registered Address
Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH
Accounts
total-exemption-small (period ending 2013-10-31)
Officers
  • COCKLE, Paul Joseph — director
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH, United Kingdom
  • ELLIOTT, David Charles — secretary (resigned 2008-09-10)
    22 St Georges Road, Palmers Green, London, N13 4AS
  • QA REGISTRARS LIMITED — corporate-nominee-secretary (resigned 2006-06-19)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • REGENCY REGISTRARS LIMITED — corporate-secretary (resigned 2009-06-17)
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH
  • ELLIOTT, David Charles — director (resigned 2008-09-10)
    22 St Georges Road, Palmers Green, London, N13 4AS
  • ELLIOTT, David Charles — director (resigned 2015-02-13)
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH, United Kingdom
  • JOYCE, Geoffrey — director (resigned 2015-02-13)
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH, United Kingdom
  • LAWLEY, Peter Schofield — director (resigned 2014-11-01)
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH, United Kingdom
  • WATSON, Tania Isobel Catherine — director (resigned 2008-09-10)
    4 Pear Tree Cottages, Main Road, Knockholt, Kent, TN14 7JA
  • WATSON, Tania Isobel Catherine — director (resigned 2015-02-13)
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH, United Kingdom
  • YEATES, Abigail — director (resigned 2008-09-10)
    The Boilerworks, Trinity Bouy Wharf, 64 Orchard Place, London, E14 0JW
  • YEATES, Abigail — director (resigned 2015-02-13)
    Turnberry House, 1404-1410 High Road, Whetstone, London, N20 9BH, United Kingdom
  • QA NOMINEES LIMITED — corporate-nominee-director (resigned 2006-06-19)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
← Series 2 ← Episode 5