Den Tracker logoDragons’ Den Tracker

What Happened to Natural Burial After Dragons’ Den?

Natural Burial appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a environmentally friendly coffins and burials. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Edmund Green and Paul Ginns walked into the Den in 2005 with a environmentally friendly coffins and burials. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Edmund Green and Paul Ginns left the Den without backing.

What Happened After the Show

Natural Burial is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Natural Burial Still Available?

Yes. The Natural Burial Company Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Generating Company, Masti Games, Back Beauty (BackBliss), Prophet Designs Jewellery. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
03086951
Registered Name
THE NATURAL BURIAL COMPANY LIMITED
Incorporated
1995-08-03
Company Type
ltd
SIC Codes
96030
Registered Address
Prestwold Hall, Prestwold, Loughborough, Leicestershire, LE12 5SQ, England
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£144725
Employees
4
Period
1.4.24 to 31.3.25
Officers
  • DOGGETT, Christopher — director
    Prestwold Hall, Prestwold, Loughborough, Leicestershire, LE12 5SQ, England
  • PACKE-DRURY-LOWE, Edward — director
    Prestwold Hall, Prestwold, Loughborough, Leicestershire, LE12 5SQ, England
  • WROTTESLEY, Clifton, Lord — director
    25, St. Thomas Street, Winchester, Hampshire, SO23 9HJ, United Kingdom
  • NICHOLLS, David Webster — secretary (resigned 2009-09-22)
    69-71, Church Lane, Ratby, Leicester, LE6 0JF
  • WADDINGTON, Mary Christina — secretary (resigned 2017-09-05)
    36, Henley Crescent, Leicester, Leics, LE3 2SD
  • SWIFT INCORPORATIONS LIMITED — corporate-nominee-secretary (resigned 1995-08-03)
    26, Church Street, London, NW8 8EP
  • GINNS, Paul Arthur — director (resigned 2002-04-29)
    The Old White Cottage, Newbold Road Desford, Leicester, Leicestershire, LE9 9GS
  • GINNS, William Gutteridge — director (resigned 2023-04-07)
    White Lodge, Skeffington, Leicester, Leicestershire, LE7 9YB
  • NICHOLLS, David Webster — director (resigned 2009-09-22)
    69-71, Church Lane, Ratby, Leicester, LE6 0JF
  • PACKE DRURY LOWE, Simon — director (resigned 2005-08-01)
    35 Green Lane, Seagrave, Loughborough, Leicestershire, LE12 7LU
  • ROBERTS, Nicholas Ian — director (resigned 1998-07-02)
    Keens Close, Rydal, Cumbria, LA22 9LT
  • INSTANT COMPANIES LIMITED — corporate-nominee-director (resigned 1995-08-03)
    1, Mitchell Lane, Bristol, Avon, BS1 6BU
← Series 2 ← Episode 5