Den Tracker logoDragons’ Den Tracker

What Happened to Beach Break Live After Dragons’ Den?

Beach Break Live appeared on Dragons’ Den in 2007, Series 5 Episode 1. The business was a events company. They secured investment from Peter Jones on the show. The company was dissolved in 2020.

The Pitch

Celia Norowzian & Ian Forshew walked into the Den in 2007 with a events company. They were asking for £50,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £50,000 for 25%, and Celia Norowzian & Ian Forshew accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Beach Break Live did not survive long-term. The company was dissolved in 2020, some 13 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Beach Break Live Still Available?

No. Seed Events Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Goldgenie (formerly Midas Touch), Double Dates, Thydrys, Furriballs. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08126560
Registered Name
SEED EVENTS LIMITED
Incorporated
2012-07-02 (ceased 2020-01-17)
Company Type
ltd
Registered Address
Astute House, Wilmslow Road, Wilmslow, Cheshire, SK9 3HP
Accounts
null
Officers
  • FORSHEW, Ian — director
    Garden Flat 19, Marlborough Road, Richmond, London, TW10 6JT, England
  • GEORGE DAVIES (NOMINEES) LIMITED — corporate-secretary (resigned 2012-08-03)
    8th Floor 1, New York Street, Manchester, Greater Manchester, M1 4AD, United Kingdom
  • COOPER, Gareth James — director (resigned 2013-04-02)
    3, The Stables, Wilmslow Road East Didsbury, Manchester, M20 5PG, England
  • ROSE, Huw — director (resigned 2012-08-03)
    8th Floor 1, New York Street, Manchester, Greater Manchester, M1 4AD
  • ROSS, Christopher James — director (resigned 2012-07-04)
    8th Floor 1, New York Street, Manchester, Greater Manchester, M1 4AD
← Series 5 ← Episode 1