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What Happened to Thydrys After Dragons’ Den?

Thydrys appeared on Dragons’ Den in 2007, Series 5 Episode 1. The business was a strap-on water-proofs for bike and horse riders. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.

The Pitch

Sharon Merritt walked into the Den in 2007 with a strap-on water-proofs for bike and horse riders. They were asking for £81,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sharon Merritt left the Den without backing.

What Happened After the Show

Thydrys did not survive long-term. The company was dissolved in 2009, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Thydrys Still in Business?

No. Thydrys is no longer in business. Based on available records, the company is dissolved (2009).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Beach Break Live, Goldgenie (formerly Midas Touch), Double Dates, Furriballs. Each has its own story of what happened after the Den.