Dragons’ Den Tracker

The Pitch

Laban Roomes walked into the Den in 2007 with a mobile gold plating service. They were asking for £60,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. James Caan offered £60,000 for 40%, and Laban Roomes accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Goldgenie (formerly Midas Touch) is one of those Den stories that actually lasted. Having appeared on the show in 2007, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Goldgenie (formerly Midas Touch) Still Available?

Yes. Goldgenie International Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Beach Break Live, Double Dates, Thydrys, Furriballs. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Silver-Tongued Businessman Pitches Portable Gold Plating Service | Dragons' Den

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Inside The BBC's Dragons' Den - Laban Roomes - Goldgenie

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Goldgenie: Dragons Den Catch-up