Dragons’ Den TrackerWhat Happened to Bespoke Verse After Dragons’ Den?
Bespoke Verse appeared on Dragons’ Den in 2017, Series 14 Episode 11. The business was a rhyme-themed gifts. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Joanna Miller walked into the Den in 2017 with a rhyme-themed gifts. They were asking for £50,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Joanna Miller left the Den without backing.
What Happened After the Show
Bespoke Verse is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Bespoke Verse Still in Business?
Yes. Bespoke Verse appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Illuminated Apparel, Love Me Beauty, Waxu, The Sci- Tie. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08855158
- Registered Name
- BESPOKE VERSE LIMITED
- Incorporated
- 2014-01-21
- Company Type
- ltd
- SIC Codes
- 90030
- Registered Address
- Northfield, Pix Farm Lane, Hemel Hempstead, Hertfordshire, HP1 2RY, United Kingdom
- Accounts
- micro-entity (period ending 2025-01-31)
- Latest Financials
- Total Assets Less Liabilities
- -4448
- Employees
- 2
- Period
- 2024-02-01 to 31 January 2025
- Officers
-
MILLER, Craig Allington
— director
Northfield, Pix Farm Lane, Hemel Hempstead, Hertfordshire, HP1 2RY, United Kingdom
-
MILLER, Joanna Caroline
— director
Northfield, Pix Farm Lane, Hemel Hempstead, HP1 2RY, United Kingdom
-
MILLER, Craig Allington
— director