Dragons’ Den TrackerWhat Happened to Waxu After Dragons’ Den?
Waxu appeared on Dragons’ Den in 2017, Series 14 Episode 11. The business was a intimate waxing. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Gemma Cafferkey walked into the Den in 2017 with a intimate waxing. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Gemma Cafferkey left the Den without backing.
What Happened After the Show
Waxu is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Waxu Still in Business?
Yes. Waxu appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Illuminated Apparel, Love Me Beauty, Bespoke Verse, The Sci- Tie. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09496358
- Registered Name
- WAXU LTD
- Incorporated
- 2015-03-18
- Company Type
- ltd
- SIC Codes
- 32990
- Registered Address
- Coppice House, 63 Coppice Road, Arnold, Nottingham, NG5 7GR, England
- Accounts
- micro-entity (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- -182180
- Employees
- 1
- Period
- 1 September 2023 to 31 August 2024
- Officers
-
CAFFERKEY, Gemma Louise
— director
14 Phoenix Park, Telford Way, Coalville, Leicestershire, LE67 3HB, England
-
CAFFERKEY, Gemma Louise
— director