Dragons’ Den Tracker

The Pitch

Oliver Gauci walked into the Den in 2017 with a beauty products subscription service. They were asking for £80,000 in exchange for 8% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins and Sarah Willingham offered £80,000 for 8%, and Oliver Gauci accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Love Me Beauty is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Love Me Beauty Still in Business?

Yes. Love Me Beauty appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Illuminated Apparel, Waxu, Bespoke Verse, The Sci- Tie. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Inspiring pitch leaves Dragons in tears! | Dragons' Den - BBC

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DRAGONS IN TEARS over kid’s clothing pitch 🐉🔥 Dragons’ Den - BBC

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18-Year-Old Entrepreneur WOWS Dragons | Dragons' Den - BBC