Dragons’ Den Tracker

The Pitch

Amelia Gammon walked into the Den in 2023 with a self manufactured eco-friendly cleaning products. They were asking for £80,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £80,000 for 20%, and Amelia Gammon accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Bide Planet did not survive long-term. The company was dissolved in 2025, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Bide Planet Still in Business?

No. Bide Planet is no longer in business. Based on available records, the company is dissolved (2025).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pop Up Chess Set, Ethical Bedding, Sparkle Butt. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Hair Products In The Den | Vol 5 | Dragons' Den (at 00:00)