Dragons’ Den Tracker

The Pitch

David Hawcock walked into the Den in 2023 with a portable and foldable chess sets. They were asking for £40,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Touker Suleyman offered £40,000 for 20%, and David Hawcock accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Pop Up Chess Set is one of those Den stories that actually lasted. Having appeared on the show in 2023, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Pop Up Chess Set Still Available?

Yes. Infinite Jest Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bide Planet, Ethical Bedding, Sparkle Butt. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Innovative Board Game Has All Five Dragons Playing | Dragons' Den

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Top 3 Pitches You Need For Game Night | Season 20 | Dragons’ Den