Dragons’ Den TrackerWhat Happened to Sparkle Butt After Dragons’ Den?
Sparkle Butt appeared on Dragons’ Den in 2023, Series 20 Episode 4. The business was a gender neutral sparkled party wear. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Ashlee Ackland walked into the Den in 2023 with a gender neutral sparkled party wear. They were asking for £50,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Ashlee Ackland left the Den without backing.
What Happened After the Show
Sparkle Butt is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.
Is Sparkle Butt Still in Business?
Yes. Sparkle Butt appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bide Planet, Pop Up Chess Set, Ethical Bedding. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13372645
- Registered Name
- AA SPARKLES LIMITED
- Incorporated
- 2021-05-04
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- 32 Clinton Avenue, Manchester, M14 7LW, England
- Accounts
- micro-entity (period ending 2025-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £15401
- Employees
- 1
- Period
- 2024-06-01 to 2025-05-31
- Officers
-
SOBOWALE, Oluwaseun Omobola
— director
32, Clinton Avenue, Manchester, M14 7LW, England
-
SOBOWALE, Oluwaseun Omobola
— director