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What Happened to Sparkle Butt After Dragons’ Den?

Sparkle Butt appeared on Dragons’ Den in 2023, Series 20 Episode 4. The business was a gender neutral sparkled party wear. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.

The Pitch

Ashlee Ackland walked into the Den in 2023 with a gender neutral sparkled party wear. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Ashlee Ackland left the Den without backing.

What Happened After the Show

There is limited public information available about what happened to Sparkle Butt after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.

Is Sparkle Butt Still Available?

There is no clear public information confirming the current trading status of Hub Realisations Limited. It may still be operating, but it has a limited public presence.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bide Planet, Pop Up Chess Set, Ethical Bedding. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
administration
Company Number
09727464
Registered Name
HUB REALISATIONS LIMITED
Incorporated
2015-08-11
Company Type
ltd
SIC Codes
62012
Registered Address
C/O Interpath Ltd, 2nd Floor, 45 Church Street, Birmingham, B3 2RT
Accounts
group (period ending 2022-09-30)
Latest Financials
Total Assets Less Liabilities
£57747262
Employees
79
Period
2020-10-01 to 2021-09-30
Officers
  • AJAMI, Ibrahim Souheil — director
    C/O Interpath Ltd, 2nd Floor, 45 Church Street, Birmingham, B3 2RT
  • DODD, Paul Richard — director
    C/O Interpath Ltd, 2nd Floor, 45 Church Street, Birmingham, B3 2RT
  • PENNEYCARD, Matthew Joel — director
    Ada Ventures, United House, 9 Pembridge Road, London, W11 3JY, England
  • PINNINGTON, Andrew Richard — director
    41, Corn Street, Bristol, BS1 1HT, England
  • YAĞCI, Osman Berker — director
    C/O Interpath Ltd, 2nd Floor, 45 Church Street, Birmingham, B3 2RT
  • BYSH, Hulya — director (resigned 2019-03-26)
    25 Green Park, Flat 8, Bath, BA1 1HZ, England
  • BYSH, Martin James — director (resigned 2024-10-25)
    41, Corn Street, Bristol, BS1 1HT, England
  • DESTIN, Frederic Geoffrey Albert — director (resigned 2022-01-16)
    35, Portman Square, London, W1H 6LR, England
  • DODD, Jeffrey Richard — director (resigned 2017-04-20)
    3, Princes Street, Bath, BA1 1HL, England
  • DODD, Joanne — director (resigned 2019-03-25)
    3, Princes Street, Bath, BA1 1HL, England
  • DODD, Paul Richard — director (resigned 2024-04-30)
    41, Corn Street, Bristol, BS1 1HT, England
  • EDGAR, Peter Robert — director (resigned 2023-04-07)
    41, Corn Street, Bristol, BS1 1HT, England
  • FINCH, Oliver Michael — director (resigned 2021-09-06)
    Esplanaden 50, 1098, Copenhagen K, Denmark
  • LANE, Damien John Patrick — director (resigned 2024-04-30)
    Episode 1 Ventures Llp, Fourth Floor, 112 - 116 New Oxford Street, London, WC1A 1HH, England
  • SAGNANG, Fatou Bintou — director (resigned 2024-04-30)
    41 Corn Street, Bristol, BS1 1HT, United Kingdom
  • SHAM, Cleo Yeung — director (resigned 2024-04-30)
    41, Corn Street, Bristol, BS1 1HT, England
← Series 20 ← Episode 4