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What Happened to Biotiful Dairy After Dragons’ Den?

Biotiful Dairy appeared on Dragons’ Den in 2016, Series 13 Episode 11. The business was a protein milk drink selections. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Natasha Bowes walked into the Den in 2016 with a protein milk drink selections. They were asking for £250,000 in exchange for 45% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £250,000 for 45%, and Natasha Bowes accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Biotiful Dairy is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Biotiful Dairy Still in Business?

Yes. Biotiful Dairy appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Liquiproof, Latest Free Stuff, Wireless Fitness. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08181288
Registered Name
BIO-TIFUL DAIRY LIMITED
Incorporated
2012-08-16
Company Type
ltd
SIC Codes
10519
Registered Address
Tern Valley Business Park, Shrewsbury Rd, Market Drayton, TF9 3SQ, England
Accounts
group (period ending 2025-03-31)
Latest Financials
Employees
46
Period
2024-04-01 to 2025-03-31
Officers
  • ZEDRA COSEC (UK) LIMITED — corporate-secretary
    Birchin Court, 5th Floor, 19-25 Birchin Lane, London, EC3V 9DU, United Kingdom
  • JONES, Matthew Paul — director
    Tern Valley Business Park, Shrewsbury Rd, Market Drayton, TF9 3SQ, England
  • RANA, Major Singh — director
    Tern Valley Business Park, Shrewsbury Rd, Market Drayton, TF9 3SQ, England
  • WILLIAMS, Richard Trevor — director
    Tern Valley Business Park, Shrewsbury Rd, Market Drayton, TF9 3SQ, England
  • F&L LEGAL LLP — corporate-secretary (resigned 2013-08-09)
    8, Lincoln's Inn Fields, London, WC2A 3BP, United Kingdom
  • BOWES, Natalia — director (resigned 2025-04-10)
    Birchin Court, 5th Floor, 19-25 Birchin Lane, London, EC3V 9DU, United Kingdom
  • BOWES, Paul Martyn — director (resigned 2016-01-15)
    8, Lincoln's Inn Fields, London, WC2A 3BP, United Kingdom
  • ESCOLME, Mark Irving — director (resigned 2022-06-30)
    Suite 15, The Enterprise Centre, Alton Road, Farnham, Surrey, GU10 5EH, United Kingdom
  • HARRISON, Matthew Francis — director (resigned 2020-01-01)
    New Penderel House, 4th Floor, 283-288 High Holborn, London, WC1V 7HP, United Kingdom
  • KUPENGA, Michael — director (resigned 2016-01-15)
    Suite 6 Provident House, Havilland Street, St Peter Port, Guernsey, GY6 8SH, Channel Islands
  • LEVIN, Natalia — director (resigned 2024-04-25)
    Birchin Court, 5th Floor, 19-25 Birchin Lane, London, EC3V 9DU, United Kingdom
  • MOORE, Kevin Raymond George — director (resigned 2024-01-31)
    Birchin Court, 5th Floor, 19-25 Birchin Lane, London, EC3V 9DU, United Kingdom
  • OLIVER-MOONEY, Rebecca Jane — director (resigned 2020-06-01)
    New Penderel House, 4th Floor, 283-288 High Holborn, London, WC1V 7HP, United Kingdom
  • PLANT, Simon Paul — director (resigned 2025-10-15)
    Tern Valley Business Park, Shrewsbury Rd, Market Drayton, TF9 3SQ, England