Dragons’ Den TrackerWhat Happened to Wireless Fitness After Dragons’ Den?
Wireless Fitness appeared on Dragons’ Den in 2016, Series 13 Episode 11. The business was a app for music-based exercise workouts. No deal was made — the Dragons decided not to invest. The company was dissolved in 2020.
The Pitch
Dominic Thorpe and Matt Boyles walked into the Den in 2016 with a app for music-based exercise workouts. They were asking for £100,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Dominic Thorpe and Matt Boyles left the Den without backing.
What Happened After the Show
Wireless Fitness did not survive long-term. The company was dissolved in 2020, some 4 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Wireless Fitness Still in Business?
No. Wireless Fitness is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Liquiproof, Latest Free Stuff, Biotiful Dairy. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07908191
- Registered Name
- WIRELESS FITNESS LIMITED
- Incorporated
- 2012-01-12 (ceased 2020-03-10)
- Company Type
- ltd
- SIC Codes
- 93199
- Registered Address
- Hideaway Workspace, 1 Empire Mews, London, SW16 2BF
- Accounts
- N/A (period ending 2018-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £3523
- Employees
- 2
- Period
- 1.2.17 to 31.1.18
- Officers
-
THORPE, Dominic Paul
— director
91 Rowan Road, London, SW16 5HZ, England
-
BOYLES, Matthew
— director (resigned 2019-02-01)
Hideaway Workspace, 1 Empire Mews, London, SW16 2BF, England
-
THORPE, Dominic Paul
— director