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What Happened to Biscuit Tin After Dragons’ Den?

Biscuit Tin appeared on Dragons’ Den in 2022, Series 19 Episode 6. The business was a digital depository accessible after one's death. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2023.

The Pitch

Sheila Hogan walked into the Den in 2022 with a digital depository accessible after one's death. They were asking for £50,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sheila Hogan left the Den without backing.

What Happened After the Show

Biscuit Tin did not survive long-term. The company was dissolved in 2023 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Biscuit Tin Still Available?

No. Biscuit Tin Planning Limited is no longer in business. Companies House records show the company is in liquidation.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Little Hoppa by Sophie, London Nootropics, Wype. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
liquidation
Company Number
SC543343
Registered Name
BISCUIT TIN PLANNING LIMITED
Incorporated
2016-08-22
Company Type
ltd
SIC Codes
96090
Registered Address
Suite 2, Ground Floor, Orchard Brae House,, 30 Queensferry Road, Edinburgh, EH4 2HS, Scotland
Accounts
micro-entity (period ending 2022-06-30)
Latest Financials
Total Assets Less Liabilities
£105109
Employees
3
Period
2021-09-01 to 2022-06-30
Officers
  • MBM SECRETARIAL SERVICES LIMITED — corporate-secretary
    Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
  • HOGAN, Sheila Anne — director
    Suite 2, Ground Floor, Orchard Brae House,, 30 Queensferry Road, Edinburgh, EH4 2HS, Scotland
  • MACKAY, Iain Ruaraidh — director
    Suite 2, Ground Floor, Orchard Brae House,, 30 Queensferry Road, Edinburgh, EH4 2HS, Scotland
  • VELOCITY CORPORATE DIRECTORS LIMITED — corporate-director
    Eagle House, 5th Floor, Marshall Street, London, W1F 9BQ, United Kingdom
← Series 19 ← Episode 6