Dragons’ Den Tracker

The Pitch

Sheila Hogan walked into the Den in 2022 with a digital depository accessible after one's death. They were asking for £50,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sheila Hogan left the Den without backing.

What Happened After the Show

Biscuit Tin did not survive long-term. The company was dissolved in 2023 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Biscuit Tin Still in Business?

No. Biscuit Tin is no longer in business. Based on available records, the company is liquidation (2023).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Little Hoppa by Sophie, London Nootropics, Wype. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Tech Pitches Turned Down By The Dragons | Vol.3 | Dragons' Den (at 11:42)