Dragons’ Den TrackerWhat Happened to London Nootropics After Dragons’ Den?
London Nootropics appeared on Dragons’ Den in 2022, Series 19 Episode 6. The business was a coffee blends with natural nootropic. They secured investment from Deborah Meaden and Sara Davies on the show. The business is still active today.
The Pitch
Shehzaad Shaikh and Zain Peir walked into the Den in 2022 with a coffee blends with natural nootropic. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Sara Davies offered £50,000 for 30% (25% if investment is repaid within 18 months), and Shehzaad Shaikh and Zain Peir accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
London Nootropics is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.
Is London Nootropics Still in Business?
Yes. London Nootropics appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Little Hoppa by Sophie, Wype, Biscuit Tin. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11362223
- Registered Name
- LONDON NOOTROPICS LTD
- Incorporated
- 2018-05-15 (ceased 2019-08-27)
- Company Type
- ltd
- SIC Codes
- 10832
- Registered Address
- 20-22 Wenlock Road, London, N1 7GU, England
- Accounts
- null
- Officers
-
PEER, Zain
— director
20-22, Wenlock Road, London, N1 7GU, England
-
SHAIKH, Shehzaad Mohammed
— director
20-22, Wenlock Road, London, N1 7GU, England
-
PEER, Zain
— director