Dragons’ Den TrackerWhat Happened to Little Hoppa by Sophie After Dragons’ Den?
Little Hoppa by Sophie appeared on Dragons’ Den in 2022, Series 19 Episode 6. The business was a eco friendly baby-cot. They secured investment from Touker Suleyman on the show. The business is still active today.
The Pitch
Sofie Hepworth walked into the Den in 2022 with a eco friendly baby-cot. They were asking for £75,000 (received £100,000) in exchange for 45% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £75,000 (received £100,000) for 45%, and Sofie Hepworth accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Little Hoppa by Sophie is one of those Den stories that actually lasted. Having appeared on the show in 2022, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Little Hoppa by Sophie Still Available?
Yes. Baby Grey Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at London Nootropics, Wype, Biscuit Tin. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10395247
- Registered Name
- BABY GREY LTD
- Incorporated
- 2016-09-27
- Company Type
- ltd
- SIC Codes
- 82990
- Registered Address
- Low Profile Holdings - Little Hoppa, 3rd Floor, 9 Hatton Street,, London, NW8 8PL, England
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- -90370
- Employees
- 1
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
HEPWORTH, Robert Alan
— director
Low Profile Holdings - Little Hoppa, 3rd Floor, 9 Hatton Street,, London, NW8 8PL, England
-
HEPWORTH, Sofie Victoria
— director
20-22, Wenlock Road, London, N1 7GU, England
-
SULEYMAN, Touker
— director
85, Frampton Street, London, NW8 8NQ, England
-
HEPWORTH, Robert Alan
— director