Dragons’ Den Tracker

The Pitch

Paul Morris walked into the Den in 2010 with a genetically modified foods for black iberian pigs. They were asking for £100,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Morris left the Den without backing.

What Happened After the Show

Black Nut Iberian Pig Feed did not survive long-term. The company was dissolved in 2021, some 11 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Black Nut Iberian Pig Feed Still in Business?

No. Black Nut Iberian Pig Feed is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at WedgeWelly, Gym in a Box, Tree of Knowledge, Alexa Salt. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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“This Pig Is Worth Its Weight in Gold” | Dragons’ Den