Dragons’ Den TrackerWhat Happened to Gym in a Box After Dragons’ Den?
Gym in a Box appeared on Dragons’ Den in 2010, Series 8 Episode 5. The business was a chair with exercise tools attached. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Essan walked into the Den in 2010 with a chair with exercise tools attached. They were asking for £54,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Essan left the Den without backing.
What Happened After the Show
Gym in a Box is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Gym in a Box Still in Business?
Yes. Gym in a Box appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at WedgeWelly, Black Nut Iberian Pig Feed, Tree of Knowledge, Alexa Salt. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13361793
- Registered Name
- GYM IN A BOX LTD
- Incorporated
- 2021-04-27
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- 9 Stratfield Park, Elettra Avenue, Waterlooville, PO7 7XN, United Kingdom
- Accounts
- dormant (period ending 2025-04-30)
- Latest Financials
- Employees
- 0
- Period
- 2024-05-01 to 2025-04-30
- Officers
-
THOMPSON, Francis Morgan
— director
9, Stratfield Park, Elettra Avenue, Waterlooville, PO7 7XN, United Kingdom
-
THOMPSON, Francis Morgan
— director