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What Happened to WedgeWelly After Dragons’ Den?

WedgeWelly appeared on Dragons’ Den in 2010, Series 8 Episode 5. The business was a wellington boots with a wedge. They secured investment from Theo Paphitis on the show. The company was dissolved in 2020.

The Pitch

Sarah & Mike Longthorn & Laura Booth walked into the Den in 2010 with a wellington boots with a wedge. They were asking for £65,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Theo Paphitis offered £65,000 for 30%, and Sarah & Mike Longthorn & Laura Booth accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

WedgeWelly did not survive long-term. The company was dissolved in 2020, some 10 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is WedgeWelly Still in Business?

No. WedgeWelly is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Black Nut Iberian Pig Feed, Gym in a Box, Tree of Knowledge, Alexa Salt. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06434898
Registered Name
WEDGE WELLY LTD
Incorporated
2007-11-22 (ceased 2020-02-12)
Company Type
ltd
SIC Codes
46420
Registered Address
Redman Nichols Butler C/O The Chapel, Bridge Street, Driffield, YO25 6DA, England
Accounts
N/A (period ending 2017-05-31)
Latest Financials
Total Assets Less Liabilities
£152457
Period
2016-06-01 to 31 May 2017
Officers
  • LONGTHORN, Michael — director
    Redman Nichols Butler C/O The Chapel, Bridge Street, Driffield, YO25 6DA, England
  • LAWTON, Kirsten — secretary (resigned 2018-12-20)
    1, St Georges Road, Wimbledon, London, SW19 4DR, United Kingdom
  • LONGTHORN, Sarah — secretary (resigned 2010-08-04)
    39 Hartsholme Park, Kingswood, Hull, North Humberside, HU7 3HP
  • MANTZ, Ann Elizabeth — secretary (resigned 2018-04-06)
    1, St Georges Road, Wimbledon, London, SW19 4DR, United Kingdom
  • BOOTH, Laura Mary — director (resigned 2018-08-31)
    1, St Georges Road, Wimbledon, London, SW19 4DR, United Kingdom
  • LONGTHORN, Sarah — director (resigned 2018-06-18)
    1, St Georges Road, Wimbledon, London, SW19 4DR, United Kingdom
  • POWER, Mark — director (resigned 2009-04-16)
    81 Lindengate Avenue, Hull, HU7 0EA
← Series 8 ← Episode 5