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What Happened to Boost oxygen After Dragons’ Den?

Boost oxygen appeared on Dragons’ Den in 2012, Series 10 Episode 10. The business was a 10 litres of 99%-pure oxygen in a can. No deal was made — the Dragons decided not to invest. The company was sold in 2016.

The Pitch

Darren Smith and Richard Booth walked into the Den in 2012 with a 10 litres of 99%-pure oxygen in a can. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Darren Smith and Richard Booth left the Den without backing.

What Happened After the Show

Boost oxygen was sold in 2016. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.

Is Boost oxygen Still in Business?

Boost oxygen was sold in 2016. Whether the business continues to trade under new ownership is not publicly confirmed.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bionic Glove Technology Europe Ltd, Dayfame Luxury VIP Experiences, Rotorad, Caterquip UK (The Franchisor). Each has its own story of what happened after the Den.

Watch the Pitch