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What Happened to Brain Fud Drinks After Dragons’ Den?

Brain Fud Drinks appeared on Dragons’ Den in 2020, Series 17 Episode 11. The business was a natural energy drinks. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Jess and Philip walked into the Den in 2020 with a natural energy drinks. They were asking for £50,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £50,000 for 30%, and Jess and Philip accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Brain Fud Drinks is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Brain Fud Drinks Still in Business?

Yes. Brain Fud Drinks appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bug Bakes, Pliqo Travel Bag, Chimella, Pom Pom Dance. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09951244
Registered Name
BRAIN FUD LTD
Incorporated
2016-01-14
Company Type
ltd
SIC Codes
11070
Registered Address
24 Northumberland Gardens 24 Northumberland Gardens, London, N9 9LN, England
Accounts
micro-entity (period ending 2025-01-31)
Latest Financials
Total Assets Less Liabilities
£161819
Employees
1
Period
2024-02-01 to 2025-01-31
Officers
  • UDEH, Mark Chukwuemeka — director
    24 Northumberland Gardens, 24 Northumberland Gardens, London, N9 9LN, England
  • UDEH, Philip Enyinnaya — director
    Suite 2 Fountain House, 1a Elm Park Stanmore, Middlesex, HA7 4AU, United Kingdom
  • GOULD, Jessica Katharine — director (resigned 2020-07-23)
    Suite 2 Fountain House, 1a Elm Park Stanmore, Middlesex, HA7 4AU, United Kingdom
← Series 17 ← Episode 11