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What Happened to Bug Bakes After Dragons’ Den?

Bug Bakes appeared on Dragons’ Den in 2020, Series 17 Episode 11. The business was a insect protein dog food. They secured investment from Touker Suleyman on the show. The business is still active today.

The Pitch

Ross Lamond walked into the Den in 2020 with a insect protein dog food. They were asking for £50,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £50,000 for 50% (35% if investment is returned in 12 months.), and Ross Lamond accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Bug Bakes is one of those Den stories that actually lasted. The business has now been trading for around 7 years since the pitch.

Is Bug Bakes Still Available?

Yes. Shrinking Footprints Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Brain Fud Drinks, Pliqo Travel Bag, Chimella, Pom Pom Dance. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC637790
Registered Name
SHRINKING FOOTPRINTS LIMITED
Incorporated
2019-08-02
Company Type
ltd
SIC Codes
10920
Registered Address
Kinburn Castle, Doubledykes Road, St. Andrews, KY16 9DR, Scotland
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£28687
Employees
2
Period
1 September 2023 to 31 December 2024
Officers
  • THORNTONS LAW LLP — corporate-secretary
    Whitehall House, 33 Yeaman Shore, Dundee, DD1 4BJ, Scotland
  • LAMOND, Alexander — director
    Kinburn Castle, Doubledykes Road, St. Andrews, KY16 9DR, Scotland
  • LAMOND, Ross Edward — director
    Kinburn Castle, Doubledykes Road, St. Andrews, KY16 9DR, Scotland
← Series 17 ← Episode 11