Dragons’ Den TrackerWhat Happened to Chimella After Dragons’ Den?
Chimella appeared on Dragons’ Den in 2020, Series 17 Episode 11. The business was a umbrella catching all falling debris. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Simon Wild walked into the Den in 2020 with a umbrella catching all falling debris. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Simon Wild left the Den without backing.
What Happened After the Show
Chimella is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Chimella Still in Business?
Yes. Chimella appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Brain Fud Drinks, Bug Bakes, Pliqo Travel Bag, Pom Pom Dance. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07553335
- Registered Name
- CHIMELLA LIMITED
- Incorporated
- 2011-03-07
- Company Type
- ltd
- SIC Codes
- 28990, 47990
- Registered Address
- Jackson House Station Road, Chingford, London, E4 7BU
- Accounts
- total-exemption-full (period ending 2024-06-30)
- Latest Financials
- Total Assets Less Liabilities
- £47969
- Employees
- 0
- Period
- 1.7.23 to 30.6.24
- Officers
-
WILD, Simon Christopher
— director
Jackson House, Station Road, Chingford, London, E4 7BU, United Kingdom
-
WILD, Simon Christopher
— director