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What Happened to BrandYourself After Dragons’ Den?

BrandYourself appeared on Dragons’ Den in 2018, Series 16 Episode 8. The business was a online reputation management company. They secured investment from Peter Jones on the show. The company was dissolved in 2023.

The Pitch

Patrick Ambron and Nathan Evans walked into the Den in 2018 with a online reputation management company. They were asking for £100,000 in exchange for 2.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £100,000 for 2.5%, and Patrick Ambron and Nathan Evans accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

BrandYourself did not survive long-term. The company was dissolved in 2023, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is BrandYourself Still Available?

No. Brandyourself.com Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Heart of Nature, Stay Sixty, Easiweft. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
11284607
Registered Name
BRANDYOURSELF.COM LIMITED
Incorporated
2018-03-29 (ceased 2023-06-06)
Company Type
ltd
SIC Codes
82990
Registered Address
5 New Street Square, London, EC4A 3TW, United Kingdom
Accounts
dormant (period ending 2022-03-31)
Latest Financials
Total Assets Less Liabilities
£1
Period
2021-04-01 to 2022-03-31
Officers
  • TAYLOR WESSING SECRETARIES LIMITED — corporate-secretary
    5, New Street Square, London, EC4A 3TW, United Kingdom
  • AMBRON, Patrick Clayton — director
    5, New Street Square, London, EC4A 3TW, United Kingdom
  • BURSBY, Richard Michael — director (resigned 2018-03-29)
    5, New Street Square, London, EC4A 3TW, United Kingdom
  • HUNTSMOOR LIMITED — corporate-director (resigned 2018-04-06)
    5, New Street Square, London, EC4A 3TW, United Kingdom
  • HUNTSMOOR NOMINEES LIMITED — corporate-director (resigned 2018-04-06)
    5, New Street Square, London, EC4A 3TW, United Kingdom
← Series 16 ← Episode 8