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What Happened to Easiweft After Dragons’ Den?

Easiweft appeared on Dragons’ Den in 2018, Series 16 Episode 8. The business was a hair-extension holders. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Nicola Wood walked into the Den in 2018 with a hair-extension holders. They were asking for £80,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Nicola Wood left the Den without backing.

What Happened After the Show

Easiweft is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Easiweft Still in Business?

Yes. Easiweft appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Heart of Nature, BrandYourself, Stay Sixty. Each has its own story of what happened after the Den.

Watch the Pitch