Dragons’ Den TrackerWhat Happened to The Heart of Nature After Dragons’ Den?
The Heart of Nature appeared on Dragons’ Den in 2018, Series 16 Episode 8. The business was a wheat and gluten-free whole grains, seeds and fruits, suitable for vegans.. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Robert Sak walked into the Den in 2018 with a wheat and gluten-free whole grains, seeds and fruits, suitable for vegans.. They were asking for £40,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £40,000 for 20%, and Robert Sak accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Heart of Nature is one of those Den stories that actually lasted. Having appeared on the show in 2018, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is The Heart of Nature Still Available?
Yes. Seedful Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at BrandYourself, Stay Sixty, Easiweft. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09196742
- Registered Name
- SEEDFUL LIMITED
- Incorporated
- 2014-08-30
- Company Type
- ltd
- SIC Codes
- 10890, 46390
- Registered Address
- 27a Maxwell Road, Northwood, HA6 2XY, England
- Accounts
- micro-entity (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £15862
- Employees
- 5
- Period
- 2023-09-01 to 31 August 2024
- Officers
-
SAK, Robert Marek
— director
58, Broton Drive, Halstead, CO9 1HB, England
-
BOKALLO, Magdalena Anna
— director (resigned 2023-04-05)
Unit 1, Arrow Business Centre, 19, Aintree Road, Perivale, Greenford, Middlesex, UB6 7LA, England
-
LEONG TIP, Marie Joany Geraldine
— director (resigned 2025-09-24)
152, Haig Road, 16-05 Haig Court, Singapore 438791, Singapore
-
MAZZA, Michael Phillip
— director (resigned 2025-09-24)
98/33 (18a1) Building A, Reflection Jomtien Beach Pattaya, Moo 1, Chonburi, Jomtien 20250, Thailand
-
SAK, Robert Marek
— director