Dragons’ Den TrackerWhat Happened to Brighter Bikes After Dragons’ Den?
Brighter Bikes appeared on Dragons’ Den in 2018, Series 16 Episode 7. The business was a indicator lights for bicycles. They secured investment from Deborah Meaden and Peter Jones on the show. The business is still active today.
The Pitch
Steven Ransom walked into the Den in 2018 with a indicator lights for bicycles. They were asking for £90,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Peter Jones offered £90,000 for 25%, and Steven Ransom accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Brighter Bikes is one of those Den stories that actually lasted. Having appeared on the show in 2018, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Brighter Bikes Still Available?
Yes. Reversing Made Easy Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Mark Mate, Noveltea, Jollof Box. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 05016656
- Registered Name
- REVERSING MADE EASY LTD
- Incorporated
- 2004-01-15
- Company Type
- ltd
- SIC Codes
- 30990
- Registered Address
- Pelham Place, Palehouse Common, Framfield, East Sussex, TN22 5QZ
- Accounts
- total-exemption-full (period ending 2025-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £1331257
- Employees
- 13
- Period
- 1.2.24 to 31.1.25
- Officers
-
RANSOM, Julia
— secretary
Pelham Place, Palehouse Common, Framfield, East Sussex, TN22 5QZ
-
RANSOM, Kathleen
— secretary
Pelham Place, Palehouse Common, Framfield, East Sussex, TN22 5QZ
-
RANSOM, John
— director
Pelham Place, Palehouse Common Framfield, Uckfield, East Sussex, TN22 5QZ
-
RANSOM, Kathleen Rose
— director
Pelham Place, Palehouse Common, Framfield, East Sussex, TN22 5QZ
-
RANSOM, Steven Andrew
— director
Pelham Place, Palehouse Common, Framfield, East Sussex, TN22 5QZ
-
RANSOM, Julia
— secretary