Dragons’ Den TrackerWhat Happened to Jollof Box After Dragons’ Den?
Jollof Box appeared on Dragons’ Den in 2018, Series 16 Episode 7. The business was a gourmet west african cuisines. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Matthew and Sade Howell walked into the Den in 2018 with a gourmet west african cuisines. They were asking for £75,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Matthew and Sade Howell left the Den without backing.
What Happened After the Show
Jollof Box is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Jollof Box Still in Business?
Yes. Jollof Box appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Brighter Bikes, Mark Mate, Noveltea. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07907286
- Registered Name
- JOLLOF BOX LTD
- Incorporated
- 2012-01-12
- Company Type
- ltd
- SIC Codes
- 56103, 56290
- Registered Address
- 07907286 - COMPANIES HOUSE DEFAULT ADDRESS, Cardiff, CF14 8LH
- Accounts
- dormant (period ending 2021-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £0
- Employees
- 0
- Period
- 1.2.20 to 31.1.21
- Officers
-
HOWELL, Clara Sade
— director
07907286 - Companies House Default Address, Cardiff, CF14 8LH
-
OMEYE-HOWELL, Matthew
— director
Flat 51, Golders Green Road, London, NW11 9PR, England
-
HOWELL, Clara Sade
— director (resigned 2019-04-19)
15, St. Marys Road, London, NW11 9UE, United Kingdom
-
HOWELL, Clara Sade
— director (resigned 2018-01-23)
15, St. Marys Road, London, NW11 9UE, United Kingdom
-
HOWELL, Clara Sade
— director