Dragons’ Den TrackerWhat Happened to Noveltea After Dragons’ Den?
Noveltea appeared on Dragons’ Den in 2018, Series 16 Episode 7. The business was a alcohol flavoured tea. They secured investment from Jenny Campbell, Tej Lalvani and Touker Suleyman on the show. The company was sold in 2024.
The Pitch
Lukas Passia and Vincent Efferoth walked into the Den in 2018 with a alcohol flavoured tea. They were asking for £80,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Jenny Campbell, Tej Lalvani and Touker Suleyman offered £80,000 for 30%, and Lukas Passia and Vincent Efferoth accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Noveltea was sold in 2024. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.
Is Noveltea Still Available?
Noveltea was sold in 2024. Whether the business continues to trade under new ownership is not publicly confirmed.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Brighter Bikes, Mark Mate, Jollof Box. Each has its own story of what happened after the Den.
