Dragons’ Den TrackerWhat Happened to Buddies After Dragons’ Den?
Buddies appeared on Dragons’ Den in 2019, Series 16 Episode 14. The business was a electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount.. They secured investment from Tej Lalvani and Touker Suleyman on the show. The business is still active today.
The Pitch
Sian Ellingworth walked into the Den in 2019 with a electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount.. They were asking for £60,000 in exchange for 44% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Touker Suleyman offered £60,000 for 44%, and Sian Ellingworth accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Buddies is one of those Den stories that actually lasted. Having appeared on the show in 2019, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Buddies Still Available?
Yes. Lobal Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Oatein Ltd, Pedal Me, Firemizer. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08769676
- Registered Name
- LOBAL LTD
- Incorporated
- 2013-11-11
- Company Type
- ltd
- SIC Codes
- 20420
- Registered Address
- 78 York Street, London, W1H 1DP, England
- Accounts
- micro-entity (period ending 2025-12-31)
- Latest Financials
- Total Assets Less Liabilities
- -467358
- Employees
- 1
- Period
- 1 January 2025 to 31 December 2025
- Officers
-
ELLINGWORTH - HUTLEY, Sian Elizabeth
— director
78, York Street, London, W1H 1DP, England
-
HUTLEY, Marc Angus
— director (resigned 2022-07-14)
The Retreat, 406 Roding Lane South, Woodford Green, Essex, IG8 8EY, England
-
ELLINGWORTH - HUTLEY, Sian Elizabeth
— director