Dragons’ Den TrackerWhat Happened to Buddies After Dragons’ Den?
Buddies appeared on Dragons’ Den in 2019, Series 16 Episode 14. The business was a electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount.. They secured investment from Tej Lalvani and Touker Suleyman on the show. The business is still active today.
The Pitch
Sian Ellingworth walked into the Den in 2019 with a electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount.. They were asking for £60,000 in exchange for 44% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Touker Suleyman offered £60,000 for 44%, and Sian Ellingworth accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Buddies is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Buddies Still in Business?
Yes. Buddies appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Oatein Ltd, Pedal Me, Firemizer. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- OC371128
- Registered Name
- BUDDIES LLP
- Incorporated
- 2011-12-30 (ceased 2022-06-07)
- Company Type
- llp
- Registered Address
- 30/34 North Street, Hailsham, East Sussex, BN27 1DW
- Accounts
- dormant (period ending 2021-03-31)
- Latest Financials
- Employees
- 0
- Period
- 1.4.20 to 31.3.21
- Officers
-
NEAVE, Peter Stanley
— llp-designated-member
30/34, North Street, Hailsham, East Sussex, BN27 1DW, United Kingdom
-
PLEXHILL LIMITED
— corporate-llp-designated-member
30/34, North Street, Hailsham, East Sussex, BN27 1DW, United Kingdom
-
NEAVE, Peter Stanley
— llp-designated-member