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What Happened to Firemizer After Dragons’ Den?

Firemizer appeared on Dragons’ Den in 2019, Series 16 Episode 14. The business was a eco-friendly fire burning alternative. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Brian Irvine walked into the Den in 2019 with a eco-friendly fire burning alternative. They were asking for £80,000 in exchange for 16% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Brian Irvine left the Den without backing.

What Happened After the Show

Firemizer is one of those Den stories that actually lasted. Having appeared on the show in 2019, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Firemizer Still Available?

Yes. Microtex Products Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Buddies, Oatein Ltd, Pedal Me. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04462991
Registered Name
MICROTEX PRODUCTS LIMITED
Incorporated
2002-06-17
Company Type
ltd
SIC Codes
24100
Registered Address
C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
Accounts
total-exemption-full (period ending 2024-12-31)
Officers
  • IRVINE, Christopher James — secretary
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • BOSTOCK, Linda Ann — director
    Fibre Technology Ltd, Brookhill Industrial Estate, Pinxton, Nottingham, NG16 6NT, England
  • IRVINE, Brian — director
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • IRVINE, Christopher James — director
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • IRVINE, Brian — secretary (resigned 2019-03-25)
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • MAGUIRE, Graham James — secretary (resigned 2002-08-12)
    47 Mills Way, Coppenhall, Crewe, Cheshire, CW1 4TF
  • OVEREND, Claire Paule Monica — secretary (resigned 2022-12-13)
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • AVERILL, Timothy John — director (resigned 2002-08-12)
    22 Needwood Grange, Abbots Bromley, Staffordshire, WS15 3AU
  • BARKER, Andrew David — director (resigned 2017-12-20)
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • LIGHTFOOT, Stephen — director (resigned 2019-02-05)
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • OVEREND, Michael John — director (resigned 2022-12-31)
    C/O Fibre Technology Ltd, Brookhill Road, Pinxton, Nottingham, NG16 6NT
  • ROONEY, Peter Anthony — director (resigned 2010-11-30)
    Flora Barn, Main Street Hoveringham, Nottingham, NG14 7JR
← Series 16 ← Episode 14