Dragons’ Den TrackerWhat Happened to Firemizer After Dragons’ Den?
Firemizer appeared on Dragons’ Den in 2019, Series 16 Episode 14. The business was a eco-friendly fire burning alternative. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Brian Irvine walked into the Den in 2019 with a eco-friendly fire burning alternative. They were asking for £80,000 in exchange for 16% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Brian Irvine left the Den without backing.
What Happened After the Show
Firemizer is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Firemizer Still in Business?
Yes. Firemizer appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Buddies, Oatein Ltd, Pedal Me. Each has its own story of what happened after the Den.
