Dragons’ Den TrackerWhat Happened to Pedal Me After Dragons’ Den?
Pedal Me appeared on Dragons’ Den in 2019, Series 16 Episode 14. The business was a electric cargo bikes taxi services. They secured investment from Touker Suleyman on the show. The business is still active today.
The Pitch
Ben Knowles, Robert Sergeant and Chris Dixon walked into the Den in 2019 with a electric cargo bikes taxi services. They were asking for £100,000 in exchange for 45% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £100,000 for 45%, and Ben Knowles, Robert Sergeant and Chris Dixon accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Pedal Me is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Pedal Me Still in Business?
Yes. Pedal Me appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Buddies, Oatein Ltd, Firemizer. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 13453327
- Registered Name
- PEDAL MEDIA LTD
- Incorporated
- 2021-06-14 (ceased 2023-08-01)
- Company Type
- ltd
- SIC Codes
- 73110
- Registered Address
- 13 Chapman Close, West Drayton, UB7 9LN, England
- Accounts
- null
- Officers
-
ALP, Bayram
— director
13, Chapman Close, West Drayton, UB7 9LN, United Kingdom
-
ALP, Bayram
— director