Dragons’ Den Tracker

The Pitch

Glen Brady walked into the Den in 2012 with a outdoor camping buildings made from scrap wood. They were asking for £250,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Glen Brady left the Den without backing.

What Happened After the Show

Camping Bugs did not survive long-term. The company was dissolved in 2015, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Camping Bugs Still Available?

No. Felt Products (uk) Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Old Bond (later renamed as Kino-mo and HyperByn), Intern Avenue, Sensationelle, Door Defender. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Camping Products Pitched In The Den Vol. 1 | Dragons' Den

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Doggy friends have Dragons clawing over bug food deal! | Dragons' Den - BBC

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Backyard business FLOORS the Dragons 🤯 🏕️ | Dragons' Den - BBC