Dragons’ Den Tracker

The Pitch

Dupsy Abiola walked into the Den in 2012 with a online internship directory. They were asking for £100,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £100,000 for 40% (30% if targets are hit), and Dupsy Abiola accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Intern Avenue did not survive long-term. The company was dissolved in 2019, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Intern Avenue Still Available?

No. Bright Six Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Old Bond (later renamed as Kino-mo and HyperByn), Sensationelle, Door Defender, House of QI. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Entrepreneurs With Unbelievable Stories That Stunned the Dragons | Dragons' Den (at 29:16)