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What Happened to House of QI After Dragons’ Den?

House of QI appeared on Dragons’ Den in 2012, Series 10 Episode 5. The business was a aid to prevent pillow slippage. No deal was made — the Dragons decided not to invest. The company was dissolved in 2012.

The Pitch

John Bennett and Amanda Joseph walked into the Den in 2012 with a aid to prevent pillow slippage. They were asking for £70,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John Bennett and Amanda Joseph left the Den without backing.

What Happened After the Show

House of QI did not survive long-term. The company was dissolved in 2012 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is House of QI Still in Business?

No. House of QI is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Old Bond (later renamed as Kino-mo and HyperByn), Intern Avenue, Sensationelle, Door Defender. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07734277
Registered Name
HOUSE OF QI LTD
Incorporated
2011-08-09 (ceased 2012-12-11)
Company Type
ltd
Registered Address
68 Pannier Place, Downs Barn, Milton Keynes, Buckinghamshire, MK14 7QL, England
Accounts
null
Officers
  • BENNETT, John — director (resigned 2011-12-07)
    68, Pannier Place, Downs Barn, Milton Keynes, Buckinghamshire, MK14 7QL, England
  • JOSEPH, Amanda — director (resigned 2011-12-07)
    68, Pannier Place, Downs Barn, Milton Keynes, Buckinghamshire, MK14 7QL, United Kingdom
← Series 10 ← Episode 5