Dragons’ Den TrackerWhat Happened to Sensationelle After Dragons’ Den?
Sensationelle appeared on Dragons’ Den in 2012, Series 10 Episode 5. The business was a stick-on eye make-up. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Noora Lewis walked into the Den in 2012 with a stick-on eye make-up. They were asking for £50,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Noora Lewis left the Den without backing.
What Happened After the Show
Sensationelle is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Sensationelle Still in Business?
Yes. Sensationelle appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Old Bond (later renamed as Kino-mo and HyperByn), Intern Avenue, Door Defender, House of QI. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08881402
- Registered Name
- SENSATION ELLE LTD
- Incorporated
- 2014-02-07
- Company Type
- ltd
- SIC Codes
- 47710
- Registered Address
- 8 Merrydown, High Wycombe, HP13 5NQ, England
- Accounts
- dormant (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £100
- Period
- 2024-02-29 to 2025-02-28
- Officers
-
TASNEEM, Saleha
— secretary
60, Wentworth Road, Southall, Middlesex, UB2 5TT, England
-
SHAIKH, Imran
— director
60, Wentworth Road, Southall, Middlesex, UB2 5TT, England
-
TASNEEM, Saleha
— secretary